so what is cradle to cradle?
- Leather (a renewable resource) pieces are stiched in an overlapping fashion so as to produce smooth internal seams, obviating the need for comfort liners and reducing the shoes's material mass.
- All of those leather pieces are tanned using a vegetable-based process
- Again, to save material mass, metal eyelets aren't used
- The two-piece outsole is designed to snap together, eliminating harmful adhesives and simplifying recyclability
- No use of PVC
- Where possible, materials are sourced locally to reduce transportation energy use
As shoes generate 63% less waste in manufacturing than a typical Nike design. The use of solvents has been cut by 80%. And a stunning 37% less energy is required to create a pair of shoes. Which is a step in the right direction and hopefully other company's will follow Nike's lead.
The result is a new sub-brand of shoes whose differentiation is rooted not in the multi-million dollar marketing endorsement of a basketball player, but in the physical makeup and design of the offering itself. That's real, and I hope it's for keeps.