the theory on cradle to cradle is a new way to think about caring for our environment. it it questions things such as recycling ,driving hybrid cars, etc. which are known as cradle to grave methods. these methods are better then just leaving your trash out on the street but are still not as good as cradle to cradle methods
the main people in charge of cradle to cradle are : William McDonough and Micheal Braungart. together these 2 people have released a book thats main focus is cradle to cradle which helps both world and people.
the difference between cradle to cradle and cradle to grave methods are thats cradle to grave things such as plastic bottles will eventually degraded and become useless. were as cradle to cradle methods are sustainable and can be used over and over again.
companies are starting to change as we sore in the movie and nike is one of them they are changing things with easy to manufacture bio degradable running shoes using: untreated leathers, stitching rather then glues, and recycled rubber from old nike shoes.
very soon hopefully cradle to cradle methods will be in more everyday use.http://images.google.com.au/images?gbv=2&hl=en&safe=active&q=cradle+to+cradle+recycling&sa=N&start=80&ndsp=20 http://socialandenvironmentalgraphicdesi.blogspot.com/2008/05/lee-cradle-to-cradle-vs-cradle-to-grave.html